Crafting Your Next Favorite Accessory:

Behind the Scenes at Waimarie
There is something incredibly therapeutic about the design process, but working with premium materials like faux leathers and suedes means there is zero room for error. Precision is everything. Unlike traditional fabrics that can hide a slightly crooked seam, faux leather remembers every mark. Every single panel is meticulously mapped out and cut by hand using ultra-sharp fabric shears, ensuring clean, flawless edges that lay perfectly when assembled.
But a great bag isn't just about the structure—it’s about the personality. Finding the exact right color story to elevate a design is where the magic happens. I spent hours pairing rich, textured suedes and sleek faux leathers with my striking main textiles to strike the perfect balance.
The results? My bold snakeskin print is officially being transformed into my personal, everyday statement bag. But I couldn't stop there. Both the snakeskin collection and my vibrant, geometric woven Waimarie designs will feature beautifully coordinated, matching wallets to complete the look. Stay tuned—these precisely crafted pieces are coming to the shop soon! 

🐾The Art ( and math! ) of bag design.

Behind the Scenes: When the Quality Control Manager Demands a Break!

I’m thrilled to share a sneak peek at two of my brand-new designs fresh off the drafting table: The Herald and The Totara.

From meticulous sketches to pattern layout, every detail is being carefully calculated—including the precise pockets and dimensions for "The Wild Collection II."

However, design work requires absolute concentration, and apparently, I’ve been at it a bit too long today. My trusty studio assistant, Tassie, decided to step in and put a strict paw down on the pencil. When the supervisor says it's officially time to stop and take a break, you don't argue!

Stay tuned for more updates as these new pieces come to life.

Pattern drafting for the Herald bag
Bag pattern for the Totara design.
Tassie telling me enough for the day

The Learning curve.

Working with these gorgeous faux suedes and leathers definitely keeps things interesting in the studio.

Even with a walking foot attached, these tricky, sticky layers are giving poor Mavis a real run for her money. Without a top tension adjustment, keeping every single stitch perfectly straight takes a massive amount of patience, steady hands, and old school sewing room tricks.

It’s a steep learning curve, but seeing these bold animal prints and rich textures, and vivid linings come together makes the battle completely worth it.

Close-up of a sewing machine with a blue fabric piece, showing the needle, presser foot, and part of the machine mechanism.
Completed bags for the Wild Collection